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60% of smokers quit after reading this book

Written by Allen Carr – a former 60 to 100 a day smoker, this book is currently curing millions of smokers worldwide

 Now seen on TV


  Become a non-smoker forever. Over 6 million copies sold.
A ‘hard to put down’ classic
.

Now advertised on TV

 

New Zealand price

       NZ$35 couriered free

      

Overseas prices

Due to favourable exchange rates, prices for our overseas customers (including the DHL International Air charge) generally work out lower in your home currency, than the New Zealand listed price. When you order, the total price including air freight is calculated for you.

 

Buy "Allen Carr's Easy way to Stop Smoking"

In 1983, Allen Carr was a 50 year old English accountant, smoking 60 to 100 cigarettes a day.

He had smoked heavily for 33 years. Countless times he had tried to give up using the Willpower method but failed. His health was deteriorating fast.

One day, at his wife’s insistence, he spent an hour listening to a hypnotherapist but was not hypnotised. When Allen walked out the door afterward, he had no desire to smoke. He has never smoked since, and in his own words, "suffered no withdrawal pain, gained no weight, and immediately coped better with stress." All the hypnotherapist did Allen says, "was to remove the massive brainwashing" of the so called ‘benefits’ of smoking.


       Allen Carr – "I’m going to cure
             the world of smoking."

Allen discovers a 95% cure for smoking

Allen was amazed at what had happened and studied the matter in depth. He then discovered the amazing secret to the whole matter. So he "set out to cure the world of smoking."

He reports his method as being 95% successful in one-on-one teaching, and just reading his fascinating book, as being 60% effective.

There is no other way to stop smoking that is anywhere near as effective, or as enjoyable.

Now let Allen tell you in his own words below, how anybody can easily escape from the "nightmare of nicotine addiction."

Why was it so ridiculously easy to stop?

"I couldn’t understand what appeared to me like magic. Why had it been so ridiculously easy to stop? I went from 100 a day to ZERO without one bad moment. And I haven’t had the slightest pang since. In fact it was actually enjoyable during the withdrawal period."

"The most marvellous thing that ever happened to me is to be freed from that nightmare. That slavery of having to go through life systematically destroying my own body, and paying through the nose for the privilege. A smoker spends an average of £50,000 (NZ$145,000) in their lifetime."

Life infinitely more enjoyable without cigarettes

"My full time profession is now helping other people to kick the habit. I’m very, very successful. I estimate I’ve cured 25 million smokers over the years."

"It took me a long time to work it all out.

"It’s basically fear that keeps us smoking, the fear that life will never be quite as enjoyable without cigarettes."

"Nothing could be further from the truth. Not only is life just as enjoyable without them, but is infinitely more so. The extra health, energy and wealth are the least of the advantages."

"All smokers can find it easy to stop smoking. All you have to do is read the book with an open mind. Provided you follow my instructions you will find it easy."

Keep smoking while you read the book

"You don’t have to cut down or stop smoking while you are reading the book. There is no shock treatment. I have only good news for you."

"The beautiful truth is that once you understand nicotine addiction, and the true reasons why you smoke, you will stop doing it – just like that."

"It’s like awakening from a nightmare, and that’s about the size of it."

No physical pain in withdrawal from nicotine

"There is no physical pain in the withdrawal from nicotine, merely an empty restless feeling, a feeling of something missing."

"The main reason smokers find it difficult to quit is that they believe they are giving up a genuine pleasure or crutch."

No pleasure in the cigarette itself

"From birth we have been subject to massive brain-washing, telling us that smokers receive pleasure from smoking."

"Enjoyment doesn’t come into it. Smokers do not smoke because they enjoy it, they smoke because they are miserable without it.

All you ever get out of a cigarette is the ending of the craving for it."

"Nobody enjoys their first cigarette. All human beings are averse to the smell and taste of tobacco until they are hooked."

"The only enjoyment the smoker gets from a cigarette is the pleasure of trying to get back to the state of peace, tranquillity and confidence that his body had before he became hooked in the first place."

"What do you get out of it? ABSOLUTELY NOTHING! Pleasure? Enjoyment? Relaxation? A prop? A boost? All illusions! Unless you consider banging your head against a brick wall to make it nice when you stop, as a pleasure!"

That smoking relaxes you is only an illusion

"The main delusion of smokers is that smoking relieves stress, or relieves boredom. The truth is that smoking neither relieves boredom and stress, nor promotes concentration or relaxation. It is all just an illusion. The fact is, the cigarette gives nothing. It only takes away, and then partially restores, to create the illusion."

"The cigarette is not relieving your nerves, it is steadily destroying them."

"Smokers aren’t relaxed. They’ve forgotten how to be completely relaxed. That’s one of the many joys you have to come. Once you purge the little monster from your body, and the brainwashing from your mind, you’ll neither want cigarettes or need them."

"And cigarettes do not help concentration. That is just another illusion. I went from a 100 a day to zero overnight without any apparent loss of concentration."

Marvellous gains being a non-smoker

"By continuing smoking we sentence ourselves to a lifetime of filth and disease, bad breath, stained teeth, burnt clothes, filthy ash trays and the foul smell of stale tobacco. Knowing you are being despised by most of the population, and worst of all despising yourself. It is a lifetime of slavery."

There are marvellous gains from being a non-smoker. One of the great gains of breaking the habit is the return of confidence and self-assurance."

At 64 I jog two or three miles daily

"IT’S SO NICE TO BE FREE. At the age of 64 I jog two or three miles daily. It’s great to have energy. It feels great to be alive."

"It is ridiculously easy to stop smoking. It is smokers who make it difficult by using the willpower method or substitutes. DO NOT USE SUBSTITUTES, they make it hard not easy. If you follow all my instructions, you’ll not only find it easy after extinguishing that last cigarette; YOU’LL ENJOY IT."

Weight gain should not be a problem

"You’ll be ridding yourself of an awful disease. And provided you follow all the instructions, weight gain should not be a problem to you. But what you mustn’t do is start picking between meals. If you do, you will get fat and miserable. You’ll just be moving the problem instead of getting rid of it."

Thousands of testimonials

There are literally thousands of testimonials from delighted ex-smokers all over the world. They testify of the immediate success they have had following Allen Carr’s simple instructions as found in this book. You can read many of them below.

Price $35 couriered free, plus our 60 day money-back guarantee of satisfaction.

Testimonials from ex-smokers who gave up after reading this book

I still can't believe how easy it was
   “I smoked for 20 years, had reached nearly 30 a day and after countless failed attempts I despaired of ever stopping. Until I read this book. I stopped smoking two months ago. I still can't believe how easy it was. No willpower required, no patches or chewing gum, no bad tempers, no withdrawal symptoms.”
   “I was reluctant to start reading at first, but once I realised I didn't have to stop smoking while I read it, I felt easier about it and got started. What happens is that you "stop smoking while you're still smoking" - which does make sense if you think about it. You can read with an open mind because there is no pressure to stop smoking while you read. As you read, it will dawn on you that you CAN stop smoking, and as you get towards the end of the book you will find yourself WANTING to stop. By the time you finish the book, in your mind you are already a non-smoker. All that's left is to stub out that final cigarette and start enjoying life as a non-smoker.”

   “From day one I had no desire to smoke, and from day one I knew I would never smoke again. This book has changed my life. Give it a try, you have nothing to lose and everything to gain.”

 Makes such a difference to my family and my life
   “It’s amazing.  I haven’t smoked for seven months. Despite a few cravings at the beginning I don’t even think about cigarettes anymore.  I wish that I had done it sooner, because I know that it makes such a difference to my family, and to my life.  For that I am very grateful.” 
Peter Evans, Commercial Broker. NZ.

 I quit after 40 years of 30 a day
   “After 40 years of smoking 30 a day, I quit. Try the Easyway method and discover for yourself how easy quitting can be. Give it a go, you’ve got nothing to lose.”
   Grant Drinnan, Managing Director, Drinnan Engineering. NZ.

 I have no desire to smoke
   “This was the best, easiest, least stressful and most effective method of stopping smoking I have come across. I have no desire to smoke.”
Pam Shaw, Nurse. NZ

 Sir Richard Branson
  
“His method is absolutely unique, removing the dependence on cigarettes, while you are actually smoking.”

 Sir Anthony Hopkins 
   “Friends of mine who had stopped smoking using Allen Carr’s method suggested that I try it. I did. It was such a revelation that instantly I was freed from my addiction. I found it not only easy but unbelievably enjoyable to stay stopped.”

 A medical professional's amazement
   "It is a remarkable fact that Allen Carr, on his own admission a non-professional in behaviour modification, should have succeeded where countless psychologists and psychiatrists holding post graduate qualifications have failed, in formulating a simple and effective way to stop smoking."
             
Dr William Green, M.B. Ch.B. F.R.A.N.Z.C.P.; M.R.C.Psych, D.P.M.

 One of the best decisions of my life
   “Four years ago I  was desperate to give up smoking. After trying everything from patches to gum to hypnotic tapes I thought I couldn't give up. Yes, I managed to stop for a few days, but I always had the 'hunger' for a cigarette, until finally I gave in and bought a pack. I was shopping one weekend and noticed this book on the shelf. Curiosity took over and I bought the book. It cost me just a little more than I was paying for a packet of 20. One of the best decisions of my life. I finished the book within a week. I read the final chapter on the Sunday night. I haven't had a cigarette since that Sunday, four years ago. What’s more I haven't wanted a cigarette since that Sunday."
   "I recommend this book to everyone who wants to stop smoking. I know of at least 10 people who have quit after reading this book. It works. I don't know how, but it works.”
 

 I have never had the slightest desire to smoke since
   “This book truly changed my life. After three failed attempts (one lasting for four years) to stop smoking, I was starting to think I was doomed to being a smoker forever. I was scared to try again. Then I read this book – very sceptically it has to be said. I continued smoking whilst reading, and by the end I was looking forward to stubbing out the last filthy fag and chucking all the ashtrays, lighters and matches in the bin."
   "That was 18 months ago, and I have never had the slightest desire to smoke since. I can quite happily go into pubs, clubs, restaurants where people are smoking, and it doesn't bother me in the least. In fact I feel very sorry for them, rather than envy them, just like Allen said I would.”

 I keep on being complemented on how well I look
   “I smoked for 12 years and tried four times to stop smoking. Each time I managed for around two weeks, then gave in to the urge. I bought Allen Carr's book to give it a try. I'm so glad I did. As I was reading it, I felt the urge to smoke desert me, and I struggled to smoke my last few cigarettes. On reading the last page, I stubbed out my last cigarette, and haven't smoked another cigarette since. I haven't craved cigarettes, haven't been moody, and haven't substituted anything for them."
   "I feel better than I have for ages, have the energy to get up and do things, and I keep on being complemented on how well I look. If you want to give up smoking, buy this book now, and save yourself a lot of aggravation.”

 Everything the book said turned out to be true
   "I'm 37 and have been smoking for about twenty years, 20 a day. For the past year I've slowly been realising that I should stop but felt trapped, that I couldn't give up, I'd tried before and failed, each time becoming more convinced that I could not escape. That was what I thought nine months ago – then I read Easyway and have never touched tobacco since. I still go out socialising and drinking with people who smoke, I still have a life and job that is sometimes stressful, but I have never even been even slightly tempted to light up. Everything the book said turned out to be true; I am a happy ex-smoker.”
   “I decided not to write a review right away but to give it some time and see if it continued to work, if anything it has got easier as the months passed by. At the time I bought the book I didn't believe it could work like this for me. It's beautifully simple, no gum, no patches, no scare tactics, its not about why you should stop, more like why should you continue, all you have to do is read to the end.”
   “Now I don't miss cigarettes, quite the opposite, I wish I had read this 10 years ago. I was highly sceptical but decided it wasn't much money to risk, now I think it's probably the best buy I'll ever make in my lifetime.”
   “One word of caution – although the book is not especially long, I stopped reading partway only to pick it up again a couple of weeks later. At some point it seems, I realised that I would stop smoking when I finished the book and the only option my subconscious mind had was to stop reading (you are supposed to keep smoking until you finish the book), happily I picked it up again, finished the book and am still convinced I will never smoke again.”

 To stop was so easy I laughed when I did it
   “I've been a die hard smoker for over 30 years. By the time I got this book I was determined to quit, just didn't know how and had the typical fears of weight gain, continued cravings and a general anxiety about life without cigarettes. I just couldn't imagine it.”
   “Mr. Carr understands the psychology of smoking. To stop was so easy, I laughed when I did it! I am now smoke free for well over a year and will never start smoking again. I don't think of cigarettes anymore. If you ever wandered if you can pull it off, the answer is yes, you can! This will be the best book you ever bought.”

 A real possibility you will be cured of your nicotine
 addiction overnight ... I was

   “I had been smoking for over 20 years and I had been trying to give up for three years. The longest I had stopped for was five months and I had tried gum and patches. I was then recommended this book which I bought and read in June 2001 and I have not had a cigarette since. More to the point, I know I will never smoke again. I did have cravings in the first few weeks of stopping, but I just reminded myself of a few key points that the book made and it was easy to carry on without them.”
   “I would wholeheartedly recommend this book to anyone who really wants to stop smoking and frequently do. There is a very real possibility you will be cured of your nicotine addiction overnight ... I was. I so, so, so, recommend this book. I'm still buzzing with the thought of never being a 'slave' to nictotine again. Can you tell I'm excited? Go for it! You've got nothing to lose, and everything to gain.”

I reckon I'm about £3600 (NZ$9600) up for buying this book
   “When I bought this book in 2001 I was smoking 10-20 ciggies a day and thought I enjoyed every single one. I reached page 48 of the book and tried to have my last cigarette – and couldn't finish it. I never thought I'd ever quit. This book is an eye opener, though not through scare tactics or horrible pictures. If you can make it to the last page, and you really have to (though it's only about 120 small pages long), you'll find a new sense of life you never ever thought you had. I reckon I'm about £3600 (NZ$9600) up for buying this book, a worthwhile investment with any ones calculator.”

 I read it in one evening …
   “I read it in one evening. This was over 6 months ago and I have not smoked ONE cigarette during this period and I have no intentions of ever smoking again. This method does not use scare tactics or preach to the reader about how anti-social they are. It points out the real reason behind your 'habit' and gently convinces you that you do not want to smoke before you stop. So, when you smoke your last cigarette, you are already a non-smoker.
   “I have since recommended this title to at least eight other people who have recommended it to their friends and to my knowledge, only one of these people who have read the book from cover to cover is still a smoker. Forget patches and gum - this really works.”

Read this book, it really is amazing
   “I got the book 'Easy Way to Stop Smoking' by Allen Carr for Christmas 2001. What a brilliant gift to give. Since reading the book i have stopped smoking and as Allen promised I am enjoying it. I never knew life was so good. Yes it was strange for the first few days, sitting watching the TV without a cigarette in my hand took a lot of getting used to, but I reminded myself of what Allen had said in the book and you know what, it's true, I am a non-smoker and it feels great!"
   "So please, if you have had trouble stopping and need advice, please don’t listen to all the rubbish about patches and tablets and stuff, read this book, it really is amazing. I'm getting it for all my family and friends who haven’t read it yet. It’s the best gift ever, the chance to breath again.”
Sandra.

 I am so incredibly happy and relieved at having stopped
   “Simply unbelievable. I vowed to stop smoking before my 30th birthday and after a few failed attempts using willpower, decided to see if the hype about Mr Carr's book was true. I had heard that by the time you reach the end of the book, you just stop smoking, as if by magic. I was convinced that I would be the one sucker who read the book and just carried on puffing away. To be honest, I almost hoped I would, such was my inability to imagine my life without fags."
   "As it was, I was on a beach holiday at the time, usually a prime smoking time for me, finished the book halfway through the hol and yes, haven't smoked since. I've had no withdrawal symptoms, don't miss it at all. In fact hardly think about it at all. I am so incredibly happy and relieved at having stopped. I am loving each and everything about being a non-smoker.”
   “It's difficult to explain exactly how he does it, but I think that what worked for me was the fact that he basically de-mystifies smoking, dealing with each and every argument, issue or angle, without being a nag or having a holier-than-thou approach. On the contrary, I really appreciated the fact that he'd been a heavy smoker himself and knew all the little habits and quirks that you develop as a smoker to keep justifying why you keep smoking.”
   “I think that the trick is to really think about what you're reading and re-read it if necessary until it makes sense. What has been especially fab is the fact that I haven't found myself worrying once about starting up again. I simply can't imagine myself smoking again, not even that odd sneaky one at a best-friend's wedding. I always thought that I wouldn't be the same old me without my ciggies, but now I've realised that I am exactly the same, only healthier. And I am loving it! If you really want to stop smoking then I'd say that this is the only way to go.”

 It was like a religious experience, I ‘saw the light’
   “To call it merely a book is underestimating it's worth. I was a dedicated smoker, a slave to nicotine on 20 a day steadily approaching 30. I was aware of the damage I was doing to my precious insides, not to mention my wallet, but felt trapped and unable to stop. Thanks to one read of the Allen Carr 'bible' my attitude and life changed forever. Everything I saw in print before me made perfect sense. It was like a religious experience, I ‘saw the light’ and you can too. I have never so much as thought of smoking since. You won’t believe how good it feels to stop and realise you’re making no sacrifice.”
   “If you smoke or have a loved one slowly killing themselves, you owe it to them to GET THIS BOOK NOW! Praise be to Allen Carr.”

 The man’s a genius
   “A friend recommended the book and I bought it and made it last as long as I could. I took two weeks to read it because I knew what would happen when I'd finished. Maybe I've been brainwashed, I don't know, but I do know that I haven't smoked a cigarette since 10 March 2001.  I think the man's a genius.”

 I thought I enjoyed smoking at the time
   “I bought this book five months ago. I'm a fairly slow reader, it took me ten days to read it. I haven't touched a cigarette since. What I really can't believe is the number of people who refuse to read it. Don't be like them! With one exception, my friends simply REFUSE to read it (even though they're not happy smokers) – and the one that did gave up straight away. Obviously I thought I enjoyed smoking at the time, but when push comes to shove, does anyone REALLY want to smoke? I smoked for twelve years, and was smoking at least 20 a day in the end."
   "Yes, the first couple of weeks without smoking were a minor struggle, but looking back, that's exactly where the enjoyment lay.”

 I never wanted to stop smoking, then all of a sudden it just clicked
   “Allen Carr's ‘Easyway to Stop Smoking’ was recommended to me by a friend who had read it and said it worked for them. I never wanted to stop smoking, but life was getting more and more difficult for smokers. Then a friend was diagnosed with lung cancer and something just had to be done. I read the book while smoking continuous cigarettes. Allen Carr said that, by the time I had finished reading the book, I would be excited about giving up. This I doubted very much, as I was enjoying each one I smoked even more than the one before. Then all of a sudden it just clicked! I couldn't wait for the date, that I had decided to stop on, .I am now in my fifth week as a NON-SMOKER and I think the book is wonderful.”

I weep over the joy I feel at being cured
   “I have got to the evangelical weeping stage over the joy I feel at having been cured. And that is what I mean, cured! I had my last cigarette in December 2003 and since then have not smoked in cars, in traffic jams, after alighting from a train, in pubs, after sex, having passed through airport customs or when picking up the phone! In fact all the times I once believed it impossible not to reach for another coffin-nail. I had tried many times to quit, always with the same result, caving in and buying a packet of ten before drifting inexorably back to the 30 day mark which was my norm. I started this book, struggled to keep smoking (as Alan advises) and by the end was a non-smoker.”
   “Some provisos. Accept totally that willpower is not involved. Tell everyone who will listen. Boring a few people is far less a crime than poisoning those around you for 20 years. Announce to the world that you have been touched by something magical. Weep, laugh hysterically, whatever it takes. You had to pretend to enjoy smoking when you were a teenage to convince yourself to do it, now pretend as much as you like in order to be free. Whatever you do, don't allow people to praise you for your fortitude, or in any way make you believe you have foregone any sort of advantage. Cut it in the bud by telling them that you are cured, not giving up. Don't force this book down your loved ones throats. One really needs to be ready.”

 The "Easyway" technique is simple and powerful
   “I was a smoker for 20 years, and smoking 40 cigarettes a day before buying this book. I was in every sense of the word an addict. I was always desperate for a smoke. A complete slave to the cigarette, I had to have them everywhere I went. Smokers will know what I am talking about here. Over the years I have tried other means to quit: hypnosis, laser therapy, nicotine replacement and will power. None of them worked for me. I had no desire to smoke when I finished reading the Easy Way to Stop Smoking. Yes it was that simple. I knew I would never have another cigarette again. I had my last cigarette on 1st Jan 2002."
   "Today I am a non-smoker, and NOT an ex-smoker as the book will explain – there is an important distinction. The 'Easyway' technique is simple and powerful. You are brainwashed to smoke in the first place and Allen Carr reverses that brainwashing permanently. You will be amazed. Your smoking obsession will be over.”

 I now realize how brainwashed I was
   “I WAS a smoker (how lovely to use the past tense) for over 30 years. I smoked a pack to a pack and a half a day. I was never able to quit, and in fact was not even sure I really wanted to. I was convinced that even if I managed to quit, the suffering would never stop. I thought I would always feel deprived. So why bother? After all, I got so much pleasure from it! Right? WRONG! I now realize how brainwashed I was. Let's face it, that first smoke did not taste like a piece of chocolate!! It was a hard won habit!"
   "After reading this book, I chose a date to quit and I have never looked back! Nothing has ever come easier to me. In fact, it's the most natural thing in the world NOT to smoke (think about it!). I can still be around smokers and participate in activities that used to include smoking without a pang or a regret. God bless Mr. Carr! I only wish the book were available in the U.S.”

 The first two days were remarkably calm
   “I have smoked for 24 years. I attempted to stop many times until 1985 when I 'succeeded' for five weeks of absolute hell before starting again. That put me off trying again, until two smokers I know stopped smoking using this book. I wanted to stop, but could not imagine life without cigarettes. This book explains why your brain makes you think that way. I read the book and without feeling 100% sure that I'd taken it all in, stopped. Even the first two days were remarkably calm; just the regular nicotine pangs (like feeling hungry) during which you can occupy yourself in some way. Within three days, I stopped noticing them. The thing about this book is the way it can change your attitude to smoking. The longing for cigarettes and the sense of sacrifice just aren't there. Cigarettes used to be my best friend; we did everything together. Now I don't miss them at all. Buy this book if you want to stop smoking.”

 I now feel free and in control of my life
   “After smoking for 15 years I read this book in three days, and from approx half way through the book I was very keen to finish it as I couldn't wait to smoke my last cigarette. The book dispels many beliefs that you have as a smoker. Immediately after finishing this book I smoked my LAST cigarette (again this is what the book suggests) and I threw away anything relating to smoking – ashtray, lighter, even a full pack of 20. I now feel free and in control of my life and I haven't resorted to the biscuit tin for help. This book worked for me and I'm convinced it can help you too. If you want to stop smoking give it a go, read the book you will not be disappointed.”

Buy "Allen Carr's Easy way to Stop Smoking"       

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